NARS' Jane Richardson

07:43

Lead makeup stylist for NARS, Jane Richardson, gave an inspiring talk at Ravensbourne, where she shared her journey to knowing her passions, and how she pursued them. The talk was in correlation to our Fashion Retail & PR brief, in which we're focusing on a chosen beauty brand. Although NARS is not my focus, I still learnt about an industry I lack knowledge on.

Rodarte Fall 16, makeup by NARS

Richardson began her career studying Beauty Therapy, even though it wasn't perfect for her, it was the only beauty course available at the time. She then set up her own beauty salon in Sussex, the first of it's kind in the area, at the age of 19. After studying Aromatherapy and Massage for Cancer patients in Austria, she decided to leave her husband, house, and career to follow her passion in makeup. Richardson moved to London at 26, and started evening courses in fashion makeup and special effects. It was during this time she helped a friend out on the set of a NARS shoot. Initially, she was reluctant, as her previous experience had been in media. She was noticed by the CEO of the company, and invited to be a consultant. The chance opportunity was a great fit, as she then spent 16 years in that job role. Richardson shared a touching anecdote about gaining inspiration from a Madonna image in the 80s as a teenager, which then appeared in a presentation showed to NARS employees by Francois Nars, assuring her that the brand was the right fit for her.


Richardson is still close with Francois Nars, and shared why he is such an influential figure within makeup and fashion. Francois studied in Paris, then moved to New York to pursue his career. After working with the likes of Steven Meisel, Guy Bourdin, and Marc Jacobs, more and more fashion designers noticed how he captures a cinematic effect with makeup; creating unusual and creative looks. With Meisel, Francois helped create the original Supermodels. With Calvin Klein, Francois's innovative 'no makeup-makeup' swept the industry, introducing the 90s minimalist, heroin chic trend which is still mimicked today. He started his brand in 1994, with the release of 12 lipstick shades. With a full page spread in Vogue, it was the fastest selling new collection in American department stores such as Barneys. The Multiple stick was then created, which can be used on your eyes, lips, and cheeks; a new and unheard of product at the time. 

The basis of everything NARS stands for is to stay true to your individual image; embracing imperfections and being playful. The brand won't take part in collaborations or concepts which aren't true to Francois' vision. In terms of their relationships with fashion designers for their makeup to be used on the runway, NARS often pays them for their makeup to be used. They know the publicity is worth the money, and the designer will always accept, as they know the outcome will always be great.

When asked about social media, and the rise of Kardashian-inspired contour and heavily applied makeup, Richardson says she doesn't encourage the idea of wanting to change your face like that, as imperfections make you unique. She does however agree that it's definitely increasing makeup sales and brand awareness in younger consumers. Richardson's inspiring parting words were "don't ever stop pushing boundaries", which sums up the brand's ethos perfectly.

images from vogue.com, and bobbinsandbombshells.blogspot.com




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