Jeff Koons: Now

12:16

Held at the Newport Street Gallery, Jeff Koons: Now, displays works from his entire career, including his inflatables, hoovers, and playful take on advertising. I went into the exhibition with very little knowledge on Koons, other than knowing that his work has elements of Pop Art, with a more Abstract, contemporary feel. I have always been interested in learning more about the artist, as I’m a huge Warhol fan, and they explore similar themes of having no hidden meanings behind their work; using banal every day objects and turning them into art. Koons rose to fame in the 80s with a generation of artists who explore media and art, which is clearly an inspiration from Warhol, so I was looking forward to learning more.


What first struck me about the exhibition is how open plan and clean the layout is. It’s easy to view each piece individually, as well as the room bringing together the main point of his ideas. However, the context behind the works were missing, as there were no infographics or small pieces of text to let you know what you’re looking at or what it represents. I understand that Koons wants you to make your own mind up on what they represent to you personally, but the meanings were lost on me. You were given a leaflet to guide you through the exhibition, but it would have been easier to have the info displayed on the wall. Then again, the point of the curation could have been to make it as clean looking as possible. To completely fold out the leaflet to read the text for every piece was time-consuming, and not what you expect from such a modern artist. I have seen some exhibitions where you’re left with questions about the artist’s work, prompting you to learn more, yet Koons’ work didn’t inspire me to discover more.


The only information given about the pieces in the exhibition, was the materials used. The fact that a blow up beach toy that looks like plastic, is actually steel, does give an interesting flip on what you’re looking at. However, you're understandably not allowed to touch the sculptures, so you’re left wondering what the texture is like. This new dimension added to the pieces gives a bit more information on the context and message, yet it’s not enough to completely sway me into appreciating his work. One thing I would compliment is the floor layouts allowing you to view the balloon dog from above, giving a new element to the sculpture.
Going back to the comparison with Warhol, I understand the goal of turning advertisements and every day products back on to the consumer to see them differently, like Warhol’s soup cans and Koons’ hoovers. With Koons being such a well respected contemporary artist, I won’t summarise my opinion on him based on this exhibition alone. Pop Art, especially Warhol’s work, is one of my driving points in my own work, as the world Warhol created as well as his art is something I continually look to for inspiration. However, this exhibition didn’t leave me wanting more, which could be due to the curation, or perhaps his work just isn’t for me.
first image is from newportstreetgallery.com, second is my own

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